5 Steps in Making Effective Brand Video Advertisements

Apr 6, 2022

Audio and visual is the complete package when it comes to communicating a message to the audience. The same goes for advertising your brand. Using videos to advertise your brand product is a great way to promote what you are selling to potential customers. In order to have successful working video advertisements, you have to know the basics when it comes to creating effective video ads.

These are the 5 steps to follow:

1. Make the First Few Seconds Count

Nowadays people seem to have a really short attention span due to the fast-growing world we live in, where new information arises every minute. That’s why the first few seconds of your video need to grab the viewer’s attention instantly. It needs to have that wow factor to engage the audience, sitting on the edge of their seat, curious to find out what’s about to happen next.

There’s a formula on how to make the first crucial seconds of your video more attention-grabbing, here are some of them:

  • Introduce a problem and offer a solution
  • Give elements of surprise
  • Have a beginning of a story
  • Make a strong statement
  • Ask a question

By following these formulas, your first few seconds will guarantee to hook viewers to want to watch your video ad until the end, which would lead to your video ad success.

2. Highlight Your Brand’s Selling Point

Avoid putting too much information or showing unnecessary information in your video ad, instead show more of your brand’s selling point by highlighting those unique aspects of your product that stands out among other competitors. Showcasing your brand’s strength is key when making a video ad. The end goal of a video ad is to promote your brand, that’s why you want to deliver it sufficiently.

These could be achieved by firstly analyzing your brand’s strength, by answering these questions:

  • What is it about your brand that interests your customers?
  • Why is your brand better than the competitors?
  • What my brand can offer that others can’t?
  • What are the achievements and success stories of the brand?

Answering these questions will make it easier to identify what brand strengths to showcase in the video ad.

3. Use Clear Language and Relevant Imagery

Just like communicating with someone in real life, a video ad is another form of communication that delivers a certain message. In order to deliver that message successfully to the viewers, it needs to be packaged in a clear manner using understandable language and imagery. The imagery and language used in the video ad must be in tune with your brand voice. You don’t want to advertise something that is not relevant to your brand or exaggerates too much of what you are selling. People will quickly lose interest if your video content isn’t what they’re looking for. The main goal is to promote what you are actually selling and that should be seen in your video ad. One thing to keep in mind is that viewers don’t like to be lied to.

4. Keep It Short and Packed

The next step is about the duration of your video ad. People can only take in a certain amount of information in a certain amount of time, therefore your video ad should not be too long. Making it shorter will push you to eliminate unnecessary content put in your video, hence creating an information-packed video ad. An optimal duration of a video ad depends on the media you are using, for social media usually the duration is 30 seconds or less. One thing to remember is to not abuse the duration of your video ad because it will most likely be harder to comprehend by the viewers. With people’s short attention spans nowadays, you want to make that video memorable and worth every second of their time.

A longer video ad is acceptable if you’re intending to make a documentary-style video for a brand campaign where intricate storytelling is involved.

5. Add CTA At the End

The last and final step that is also important is adding a call-to-action at the end of your video ad. Again, the main goal of a video ad is to promote the viewers as potential customers to buy your product. Having an aesthetically beautiful, well-packed, and informed video ad without a CTA will do no justice to the effort you put into making the video. CTA is like a pinch of salt you sprinkle into a dish as a final touch that should not be forgotten because it’s as crucial as making those first few seconds count. What a CTA does is to persuade the viewers to take action after watching the video, which could be in a form of interaction, participating in something, visiting your website, or even contacting your brand for a future collaboration/transaction. There are some ways in which you can add CTA to your video ad, such as:

  • Filming a real person vocalizing the CTA at the end of your video
  • Including a written question relating to your brand for the viewers to answer
  • Including an instruction sentence for the viewers to follow
  • Adding a graphic CTA by pointing to interactive buttons

Make sure to make your CTA compelling to persuade viewers in making the action.

Those are some of the basic steps to follow when creating a video ad. Feel free to contact us Do you know any other tips and tricks to achieve effective video advertisement? Comment down below!

Now if you have an idea of a concept (we can help you with this!), have already done your research on us and you’ve got your questions at hand, we’d love for you to book a free consultation call with us here. We can’t wait to meet you!

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